Mr. Butler Soda Maker
Reclaiming Relevance, One Fizz at a Time
Client:Mr. Butler Soda Maker
Mr. Butler arrived as India’s first home soda maker. Convenience won early fans, but its popularity among drinkers tied it, unfairly, to alcohol — and families began tucking it away in storerooms.
It got personal when the founder, visiting a home, found a soda maker hidden out of sight. The brief wrote itself: bring Mr. Butler back to the centre of the home. The fix moved product and message together — new flavoured juice concentrates turned “soda” and its baggage into refreshment the whole family, especially children, could enjoy. The 1994 TVC cast veteran actor Thilakan as a grandfather charmed by a soft drink, then surprised to learn it was made at home, not bought: “Let me take this one. Tell your father to buy a new one.”
Result
Mr. Butler returned to kitchens as a symbol of welcome — and the film still draws nostalgia online.
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