Srikara Gold
Srikara Gold
Client:Srikara Gold
Srikara Gold is a trusted gold buyer with around 30 branches across Andhra Pradesh, Telangana, and Tamil Nadu, built on a simple offer: 100% market rate, instant payment, transparent service. But every buyer says the same three things, so the words stop meaning anything — and selling gold is a vulnerable moment, where the real fear is being short-changed with no way to check.
Trust like that is built in the mother tongue. So we made a multi-film TVC series exclusively for the Telugu market, working both registers of the decision. The emotional films show gold sold as love in action — a daughter buying her father a scooter, a husband settling hospital bills after his wife gives birth. The practical films answer the head: 100% market rate, instant payment, no surprises. We ran the whole process virtually and shot in Trivandrum — region-true Telugu creative, produced efficiently from a single base.
Result
A Telugu-native voice in a category where everyone else sounds interchangeable.
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